Instinctive Design: Hospital Technology that Acts as an Extension of the End User

August 10, 2021

Instinctive Design

Technology is the great enabler, right? While it’s true that the right technology solution can unlock new and exciting possibilities, a solution is only as valuable as it is usable. In fact, usability is the single greatest gating factor for a given technology’s adoption, utilization, and ROI. In no environment is this truer than the hospital, where clinical users have less time than ever before. With a myriad of administrative tasks pulling them away from the patient, today’s clinicians never have enough hours in the day.

Unfortunately, for many of the market’s most widely adopted medical technologies, the user experience leaves much to be desired. As a result, clinical users spend a disproportionate amount of time with platforms instead of patients. In fact, according to a 2019 study, a physician may exceed 4,000 clicks in a single emergency room shift. And stats like this are nothing new. In 2016, another study indicated that nurses spend a substantial 33 percent of their time interacting with technology solutions.

Meanwhile, “the consumerization of enterprise tech” has officially made its way into organizations across sectors. By bringing consumer-like UI to businesses, this movement has substantially raised the standard for usability in enterprise apps. The idea behind it is simple: whether consumers, professionals, or clinicians—users are people, and people desire intuitive technology.

But why settle for intuitive when a technology could be truly instinctive? By working the way people do, instinctive technologies act as an extension of the end user. The concept of “instinctive design” was first introduced by Japanese industrial designer Naoto Fukasawa, who questioned why users should have to think about how they interact with their products at all. In fact, Naoto believed that no product—technology or otherwise—should make the user work more. It is this philosophy that lies at the heart of Genesis’ instinctive user interface.


The Clinical Traceability Solution Buyer’s Guide

Let’s take a closer look at three ways an instinctive solution transforms the digital journey for hospitals, from initial adoption to value realization.

Make every clinical user a champion.

Rather than forcing hospital professionals to pack unnatural workflows into an already-packed shift, instinctive technologies work the way nurses, clinicians, and administrators do—and not the other way around. By reducing time burdens rather than adding to them, instinctive technologies are not just accepted by clinical users, but eagerly embraced. As a result, the adoption of a truly instinctive solution inside the hospital tends to be rapid and widespread. In the end, every user becomes a natural advocate. The power of an instinctive interface continues long after implementation, as the hospital system rapidly onboards new users with minimal training requirements.

Ensure all of the solution’s capabilities are utilized.

When a hospital technology’s user experience is marked by excessive clicks and complexity, users spend their time trying to figure out how to perform necessary and basic tasks, rather than exploring the solution’s full capabilities. In some cases, excessive complexity leads to errors, such as incomplete or flawed patient information, which results from burdensome EHR data entry requirements. In other cases, users circumvent the solution with their own, manual workflows—which ultimately leads to a loss in standardization that impedes high-value, data-driven initiatives. Conversely, instinctive solutions take care to minimize interface complexity, alleviate burden on the clinical user, and leverage automation to maximize the impact of every minute of clinical time.

Radically accelerate speed to value

Finally, the instinctiveness of a solution has real implications for how long it takes a hospital to realize return on its technology investment, including if it ever will. Unfortunately, exceedingly complex solutions often result in time and cost-intensive implementation processes that have no end in sight. In fact, several hospitals report a substantial negative financial impact due to their EHR implementations, not to mention the lasting revenue loss that can result from incomplete charge capture. By starting with an understanding of how users inside the hospital think and work, instinctive solutions ‘fit right in’ and are marked by smooth implementation, seamless integration, and rapid time-to-value.

Complete Clinical Traceability, Made Instinctive

As a clinical traceability solution, Genesis brings new automation and intelligence to the management of care-critical supplies at every point in the Clinical Supply Lifecycle™. Co-developed by leading hospitals for clinical realities, Genesis represents a fundamental change in usability for hospital technology. Through its instinctive interface and robust capabilities, Genesis simplifies life for the busy clinician, the inventory manager, and the financial executive—all of whom can finally access the information they need in one interface they love to use.

Ready to raise the standard for usability in your hospital system? Contact Genesis Today.